I studied at Vega School of Brand Communications, and attained my degree in Creative Brand Communications. My specialisation was Art Direction. I graduated in 2003 and definitely have a thorough understanding and technical experience in the software listed: Illustrator, InDesign, Photoshop, Acrobat, Word and PowerPoint.
I have eight years experience working on a range of clients, including two of the biggest property groups in Johannesburg namely Summercon and Renprop. Other clients worked on include Blue Bulls, Kaya FM, Mutual and Federal, Arik Air, Thai Airways, Numatic International, Walter Sisulu Paediatric Cardiac Foundation.
The first thing I was taught as an Art Director is that concept is king. While working at The Firehouse Advertising I was directly involved in preparing and developing the pitch concepts which brought in the client, Arik Air. After winning the pitch I followed through and brought their Corporate Identity from concept to reality. I also created various advertising campaigns based on the client’s meticulous requirements.
Sitting with clients and listening to their needs for their brand or product is highly important because it provides valuable insight for the creative to develop a winning campaign. Experience has taught me that meeting and building relationships with clients will help you take their idea and guide them in the right direction when needed.
During my tenure at the Firehouse, I worked under the direction of Rowan John. I developed the greatest respect for his insight and guidance as it allowed me to improve my ideas. I look forward to working with other Creative Directors as this will contribute to my success and the overall improvement of my creative skills.
I gained the confidence in public speaking while lecturing as a Graphic Design Lecturer at Inscape Design. I have experience presenting and selling creative work to clients and believe that the creative should sell itself. Never tell the client your idea is awesome, let them decide that by themselves.
You will see that from my online creative portfolio I have a very strong eye when it comes to conceptual design and layout. In 2009, 2010 and 2011 I was the Art Director assigned to work on Thai Airways and Arik Air and Mutual and Federal, from this I have done dozens of emailers for clients and campaign artwork.
I wrote a TV advertisement in 2010 for ARM Investment Managers in Nigeria. The concept I wrote for the ad was approved and we had a budget of R3 million to produce the TV Ad, which was to be flighted on CNN. Unfortunately, the TV ad wasn’t produced at the time as the company ran out of budget. I have written radio concepts for my creative director on a few radio ads.
I love meeting new people and conceptually I am very, very strong. This always shows in my work, as you will see my passion always shines through.